Your Website – How Well is it Working For You?

Regardless of what kind of business you have, a website is an absolute necessity in today's business climate. Whether your website successfully contributes to achieving your business goals, however, is a completely different matter. Taking time out to ascertain whether your website is really working for you is an exercise well worth undertaking.   What purpose does your website serve? What are your business goals? Your business vision? How does your website help you to achieve these things? Do you use it primarily to sell things? To educate your audience in terms of how you can help...

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Customer Experience and Being of Service

From their very first exposure to your business, the way you treat your customers will make or break your business.  Being of service is at the very core of providing the best customer experience you possibly can. When you love your work, and you live it every day, then being of service comes naturally. Part of this is going above and beyond to provide a customer experience that will keep people returning.   If you're like me, going above and beyond isn’t merely a business consideration – its part of who you are. It’s what fulfils you and makes you feel that you’re helping make the...

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