Strategy

Plan Ahead for the holiday season and rest easy

  While people may take to social media snorting in disgust at Christmas supplies starting to appear on the shelves, you can NEVER plan ahead too early for the holiday season as far as your business goes. I admit that I’m one of those people who cringe when they see Christmas cards appearing on our shelves even before the US celebrates Thanksgiving but, honestly, wouldn’t you rather take some time off to be with family knowing your business will continue to function without you, instead of worrying about what’s happening to it?   Preparation is essential Just as you might write a...

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Your Website – How Well is it Working For You?

Regardless of what kind of business you have, a website is an absolute necessity in today's business climate. Whether your website successfully contributes to achieving your business goals, however, is a completely different matter. Taking time out to ascertain whether your website is really working for you is an exercise well worth undertaking.   What purpose does your website serve? What are your business goals? Your business vision? How does your website help you to achieve these things? Do you use it primarily to sell things? To educate your audience in terms of how you can help...

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Customer Experience and Being of Service

From their very first exposure to your business, the way you treat your customers will make or break your business.  Being of service is at the very core of providing the best customer experience you possibly can. When you love your work, and you live it every day, then being of service comes naturally. Part of this is going above and beyond to provide a customer experience that will keep people returning.   If you're like me, going above and beyond isn’t merely a business consideration – its part of who you are. It’s what fulfils you and makes you feel that you’re helping make the...

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